Online face-to-face consulting platform enabling online deal-closing
Since the pandemic situation of Covid-19, digitalisation has become more important. Companies are now facing the questions such as how to provide personalised and confidential advice online? How to close a valid contract directly during an online meeting? What does the customer really expect during an online advice session?
Even before the pandemic, there was already a large number of online services, but only 34% of customers really preferred these services. Today, twice as many customers prefer them than before the pandemic. Digital interaction with customers has also increased dramatically. It doesn't matter whether it's the older or younger generation, ultimately everyone has been in a certain way forced into digital change. Companies are of course aware of this trend and know that they have to adapt to customer expectations.
However, it is important to mention that while on the one hand the use of online services is increasing, on the other hand consumers prefer human interaction more than before. Today, 83% of consumers prefer human contact, which is a higher percentage than before Covid-19. Moreover, customers prefer online services only in situations involving less important matters. If they need advice on complex decisions they seek face-to-face meetings.
For these reasons, there is a need to combine services offered online and face-to-face contact. Switch from purely online services to virtual face-to-face advice. This is what customers expect. According to Accenture, the linking of physical and digital experiences called "phygital" is becoming a standard. The competitive advantage in 2021 is end-to-end customer service platform that creates a secure and personalised dialogue between customer and advisor. This is why we are entering the Czech market with the LiveContract solution. Advisors can share real-time documents, videos, configurators with customers in an easy and fast way without prior registration/authentication/downloading an app. This enables online consultation without loss of personal access. The platform allows the customer to make an instant purchase decision and sign the contract directly during the consultation without any interruption, in a legally binding manner according to the EU eIDAS regulation on any end device. What will not change in the future are the demands for simplicity, speed, accessibility and customer convenience.