UX stands for "user experience". It focuses on the users and their interaction with the product. The goal of UX design at xitee is to give our clients and developers a realistic view of the solution before it is actually created. This gives them a better idea and understanding of the look and feel, interactions, features, accessibility on different devices and platforms, and functionality of the software. This can ultimately save significant financial resources.
UI design is more specifically concerned with the "user interface", which is the graphical layout of the solution. This includes screen layouts, transitions, interface animations and every single micro-interaction. It also includes colours, buttons that users click on, texts, images, sliders, text entry fields and all other items that the user interacts with.
We follow a user-oriented approach to create highly functional and affordable products for our customers. In the first phase, we learn and get to know the customer's business requirements. Specifically, this means understanding the context in which users may use the solution. In the second phase, we create the design. The outputs are then evaluated based on user requirements. We perform these phases in iterations until the evaluation results are satisfactory. The last phase is then the implementation of the final designs.
The benefits of good UX/UI design lead to:
- reduction of development costs
- increase the quality of the solution (by creating user journeys and incorporating customer feedback)
- a realistic idea of the final product
- increase customer satisfaction, engagement and loyalty
- building the customer's brand (by incorporating the company's design and logo)
- higher Google search engine rankings (because customers have longer interaction with a UX-optimised website)
- User journeys: a user journey is a visualisation of the process a person goes through to accomplish an intended task. It is usually presented as a series of steps in which a person interacts with a product. Our goal is to study your users, understand their behavior, and design a user journey that allows users to achieve their desired tasks with minimal effort.
- Wireframes: wireframes represent the path users take when interacting with a website or application, including user interface elements such as buttons or images.
- Mockups: mockups are the last preview of the final version of the product, allowing clients or users to get to know the overall design of the product before its development.
- Prototypes: prototypes are interactive mockups - final versions of the product that are clickable and allow you to test the main way the product interacts, also before its actual development.
- Post-launch metrics analysis: metrics are signals that show whether our UX strategy is working. Using metrics is the key to tracking changes over time. We can help you set up and use analytics tools like Google analytics or Piwik.